Movers And Packers Hinjewadi Pune
Bridging Marketing And IT.
In this new enviourment , the CMO and the CIO must collaborate closely.But executive-level cooperation isn't enough;a supporting organizational structure is also needed .A company can't simply split marketing tecnology down the middle , King Solomon style , and declare that the CMO gets the marketing half and the CIO gets the tecnology half.Such a neat division might look good on paper , but it leaves yawning knowledge gaps in practice . Marketing might not understand how to fully leverage what IT can offer and IT might not understand how to accurately translate marketing requirements into technical capabilites .
Insted ,marketing technology must be managed holistically . In a virtuous cycle, what's possible with tecnology should inspire what's desirable for marketing and vice versa .The right structure will help marketing become proficient with the array of software it must use to attract , acquire , and retain customers .It will help marketing leadership recognize how new tecnologies can open up new opportunities .And it will allow marketing to deftly handle the technical facets of agency and service provider relationships in both contract negotiations and day- to- day operations.
Movers And Packers Hinjewadi Pune.
ml
https://agarwalmoverspackerswakadpune.blogspot.com/2019/03/agarwal-movers-and-packers-hadapsar-pune_16.html
https://agarwalmoverspackerswakadpune.blogspot.com/2019/03/agarwal-movers-and-packers-kharadi-pune.html
Comments
Post a Comment